Swifty Media Key Services

Media Industry Consulting

Swifty Media can provide a wide variety of services across almost the entire spectrum of the Marketing / Advertising funnel including:

Virtual Marketing Department – act in an “as needed” capacity to assist with Advertising Strategy Development and implementation including Agency Reviews, Advertising Sales Proposal Analysis, etc.
Data Analysis – Processing and developing insights from customer or proprietary data to improve sales outcomes.
Media Landscape Training – Current and emerging Media Trends, Audience Data Analysis, shifting media channel investment.
Tenders / New Business Submissions – Creation of Tender Responses and New Business Submissions for emerging opportunities.
Pricing Structures – Advice establishing costings and market rate cards of media assets.
Process and Assets Reviews – Review, assessment and feedback on sales processes and assets. (e.g. Media Kits, Websites, etc.)
Project Management – Provision of Project Management skills on as-needs basis.
Contract Work – Short to mid-term availability of skilled Media Buying expertise.

Media Strategy

Drawing on 25 years of Advertising and Media experience Swifty Media is well placed to craft sophisticated Media Strategies to deliver maximum reach and engagement with your customers. With access to the full suite of media planning tools we can create integrated media strategies and plans that are supported by facts and figures with target audience insights and analysis driven by Morgan Data. All Swifty Media strategies are built on:

Category Analysis – Competitive expenditure data analysis to provide a detailed picture of your Product Category Landscape.
Target audience Insights – Deep dive into the demographic and psychographic profiles of your Customer to uncover their attitudes and activities that are the key to meaningful brand engagements.
Data Led Channel Selection – Using research insights to select top performing media channels (i.e. TV, Radio, Out Of Home, Social, etc.) that will provide maximum ROI from your messaging and campaigns.

In addition to these data tools Swifty Media also has access to the WARC (World Advertising Research Centre) database of world leading advertising case studies and research papers to help keep your Marketing communications current and relevant.

Media Planning

All Swifty Media Planning is guided by the Media Strategy and brings to life the insights uncovered during that part of the process.All planning is designed to optimise each Customer touchpoint through considerations such as:

Market Selection.
Which Cities, Towns or Regions represent the greatest opportunity?

Are they interested / engaged with your Product Category?
Media Supplier Selection.
Specifically which Station, Website, Masthead?
Which OOH format would suit best?
Time of day / day of week.
When are your customers consuming media in greatest numbers?
When are your customers most engaged or open to marketing communications?

Once all these variables are known, researched and factored into the creation of your Media Plan then Swifty Media can begin the process of negotiating with suppliers to secure you the lowest rates, greatest value and strongest ROI possible.

Media Buying

Once an agreed Media Strategy and Media Plan have been crafted, it’s time to implement the campaign and Swifty Media is well placed to provide the outcomes you seek around the key areas of:

Rates and Value – With 20+ years of experience in negotiating media rates and added value components for Clients at the highest levels of the Australian Media Industry.
Lowest unit rates and costs.
Highest levels of Added Value. (e.g. Bonus placements, Premium placement, etc.)
Best possible Cost:Value ratio and campaign ROI.
Implementation – Smooth, issue free establishment and continuance of campaigns.
Campaign Monitoring & Reporting – Weekly monitoring and reporting of progress against agreed deliverables. (e.g. Spot placements, value delivery, etc.)
Post Analysis – Full Post Campaign Reporting at the completion of each campaign with Media performance and audience delivery benchmarked against agreed levels and KPI’s.